Mobile applications are undoubtedly the next wave in the evolution of e-business. Possessing features and functions that are unique to mobile devices, such as mobility, personality,
. Mobile applications
are able to provide end-users - added values, including anytime, anywhere access, ability to pinpoint users' locations, and flexibility in arranging tasks. It is predicted that the mobile users will increase dramatically in the near future and the rate for mobile services will drop significantly.
Mobile applications are gaining attention both from academics and practitioners. Understanding the values of mobile applications has become particularly important.
With the increasing popularity and demand for smartphones and tablets, mobile apps are the next wave in digital marketing to reach the customers.
Mobile Apps are aimed at achieving:
- Convenience and efficiency
- Mobility is the basis for the values of mobile applications. The ability to be used at anywhere and at any place is a relevant fact seeing the growing use of smartphones.
- Increasing popularity and demand for smartphones and tablets, mobile apps
- Mobile Apps - the next wave in digital marketing to reach the customers
- Mobility, Personality and Flexibility